The Crossings at Meridian, located in Queen Creek, is one of Arizona’s premier communities, offering diverse luxury homes targeted towardan active, affluent clientele. For the initial model homes, Interior Logic Group was tasked with providing interior finishes that matched the quality of the project while meeting Arizona’s challenging humidity and temperature fluctuations.
These environmental considerations eliminated classic hardwood floors from the list of options, turning the team to GemCore, a stone composite flooring that offers unparalleled dimensional stability while retaining the look and feel of authentic hardwood floors. Additionally, the floor's waterproof and highly dent-resistant characteristics fit the target profile of “active” owners looking to utilize the Crossings at Meridian’s diverse outdoor/recreational facilities.
“Arizona poses so many challenges when it comes to flooring”, comments Eric Gilbert of Reward Flooring. “GemCore’s construction solves every one of them.”
Choosing the popular "greige" hue of the Malibu color from GemCore's wear-resistant Topaz Collection, the ILG team installed the flooring throughout much of the common and private rooms in one of the model homes. Feedback to date confirms that GemCore is the most popular of the flooring options being shown in the model homes.
“The response from interested home buyers has been tremendous,” comments Dave Griswold of Interior Logic Group.