Authentic wood at a “plastic” wood price. What do we mean by that? Reward’s Avalon collection is genuine wide plank hardwood flooring at a price that competes with the plastic ‘wood look’ Rigid Composite floors that have flooded the market in recent years. Real wood flooring increases the value of your home, and Avalon lets you to do that at an exceptional value. Each authentic wood plank is unique and tells its own story, avoiding the repeating patterns and “plastic feel” of Rigid Composite floors that scream “artificial.” See and feel the rustic charm and natural variation of real Avalon wood floors for yourself.